How Wrigley’s managed to dominate the chewing gum world despite nearly a decade of declining public interest

How Wrigley’s managed to dominate the chewing gum world despite nearly a decade of declining public interest
For nearly 130 years, the brand Wrigley’s has become synonymous with chewing gum. Since 2015, Mars Wrigley has held 25% of the global brand share for chewing gum and a 40% hold in the U.S.

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